What is Digital Marketing

What is digital marketing?

What is Digital Marketing?

What is digital marketing?

Marketing through the Internet, mobiles, social media, search engines, and other channels to reach consumers is Digital Marketing. Digital Marketing also is known as online marketing, internet advertising, social media marketing—whatever you like to call it. Basically, it refers to any online marketing efforts or assets.

1960 was the year when 1st prototype Internet is born. From then no one knew how it will affect our marketing experience. After decked of evolution, prevalent marketing became less and less popular because it’s much expense and time-consuming. On the other hand, Digital Marketing is much easier, it’s less expensive and time sufficient, for this Digital marketing bloomed with popularity.

How digital marketing works

In this new era of technology Digital marketing can be done in many ways. For example take social media, which became part of our life. You can promote your products or website or video through social media. In the same way, you can promote your client product to get paid. Digital marketing works in combining different strategies but the main goal remains the same. The main goal is to promote a product to sell it.

Every day new strategies evolving for Digital Marketing. But key strategies /channels remain the same. There are seven key strategies always implant in Digital Marketing. Let’s see what they are –

The key strategy for Digital Marketing 

The key strategy for Digital Marketing 


  • Social Media Marketing (SMM)

  • Search Engine Optimization (SEO)

  • Content Marketing

  • Pay-per-click Advertising (PPC)

  • Email Marketing

  • Affiliate Marketing

  • Search Engine Marketing (SEM)

Social Media Marketing (SMM)

In the 21st century’s one of the main wonders is Social media. Now it is everywhere. Most of the people who connected with the internet use social media. Leading social media are Facebook, Instagram, LinkedIn, Twitter, Snapchat, and Pinterest. Every day social media users are growing. You will be surprised, 5.22% of people use Facebook all over the world and 2.6 billion monthly active users. This is the reason most Brands chose social media platforms to promote their product. If some are not using social platforms then they are missing out on an important opportunity to reach new leads.

The social tactic is used in digital marketing to increase brand awareness, generate more leads, and improve customer engagement. It’s also helping a website providing with most needed traffic. So you can say Social media marketing is a golden ticket to your customer.

Search Engine Optimization (SEO)

Mostly we search on Google/Bing/DuckDuckGo/Yahoo for something we want, most of the time we get what we are looking for on the first-third page. Rest of the page we don’t bother to look. So they left behind. That’s where SEO plays its role.

If you had a website and it’s not SEO friendly then you have a big problem. Most important for a website to make it SEO friendly, so that your site can be found easily on the search engine. It’s one of the most important steps in digital marketing. SEO is the process of optimizing your site’s content so that it appears on top of search engine results. For this, you have to research on the website for the most SEO-friendly keyword. it will help you rank up your website.

On-page and Off-page SEO are the two main pillars of SEO.

  • On-page SEO – Simply I can say, “which work we done on our website is On-page SEO.” Like- using search engine friendly keywords, content ranking..etc.
  • Off-page SEO – Similarly “The work we have done outside of website for rank up is Off-page SEO.” Like- Backlinking, sharing… etc.

Content Marketing

Without good content, the top brand can lose its value. That’s why content marketing holds a valuable position in Digital Marketing. When you try to boost or run new business content marketing helps you with certain content assets that are aimed at attracting and engaging your target customers. Content created for a different number of purposes, as well as generating brand awareness, growing site traffic, boosting leads, or retaining customers.

Basically, content marketing helps you to interact with your customers and convincing them to make a purchase. There are many forms of content marketing, blog posts, videos, image, eBooks, Podcasts, Infographics, Social media posts, and the list goes on.

Pay-per-click Advertising (PPC)

Pay-per-click is a paid SEO version of digital Marketing. Mostly we try to gain organic traffic but we should not ignore the value of pay-per-click ads. For new starters pay-per-click is very helpful, it helps them to gain the most needed traffic for their site to rank up. Google ads are the most popular and effective types of pay-per-click ads. This helps your business to appear on the first page of the search engine results.

Email Marketing

One of the oldest and most effective strategies of Digital Marketing is email marketing. Many people mix-up themselves by thinking of sperm email as email marketing. But that’s not email marketing. Email marketing is a medium to reach customers with critical information. Email is the best medium to get in touch with your potential customers or the people interested in your brand. This helps you to find royal customers.

To succeed in email marketing, you should focus on five core strategies. Mail content must be trustworthy, relevant, conversational, coordinated across channels, and strategic. With this, you will get good traffic and trustworthy customers.

Affiliate Marketing

Affiliate marketing is based on one of the oldest forms of business, “the middle man”. A middle man can be a person or company or influencer whom you will pay to promote your product. If the product they are promoting get sell, they will get a commission.

Many giant companies apply this method to increase their sell. For example, Amazon and Alibaba spent millions of dollars on affiliate programs, which they pay out millions per month to websites that sell their products.

Search Engine Marketing (SEM)

Search engine marketing (SEM) is paid internet marketing, which involves the promotion of websites by increasing their visibility in SERPs by paid advertising. In short form, it is a paid version of SEO. SEM is not an organic way but for starters, it’s very beneficial. SEM adjusts or rewrites website content so that site can achieve a higher ranking in search engine results pages to enhance pay-per-click listings.

To learn about digital marketing please visit – BraveArena



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